How GPS/Telematics can protect your brand

In a world where everything is shared on social media as soon as it happens, the last thing your business needs is to have a customer complain or give your service a bad review. As a fleet professional, you have a lot on your plate. Getting calls saying, “your technician is late to a job” or that someone saw “one of your drivers sleeping in their truck in a parking lot” should be the least of your worries.

How can you fix this problem? Your drivers and technicians are the “face of the company” when they meet with your customers. They’re the first one’s that customers associate with whenever it comes to the service you’re providing to them. They’re representing your brand and the standard that it upholds. So when a technician isn’t driving properly, or they are late to their job, it reflects poorly on your brand.

GPS/Telematics not only allows you to track your vehicles and assets in the field, but it also plays a major role in customer service. Get rid of the outdated phone numbers on the back of your trucks that say “How’s my driving?” and use real time data to track your driver’s performance. Customers are going to want to have a reliable solution for their problems. When an upset customer calls for an unscheduled emergency job, you should be able to track the nearest technician or driver and send them to the job right way, which lets you save time and money. In the end, your valued customer is left satisfied with your service.

If you find driver traits that are undesirable for your operations, you can help improve not only maintenance and fuel costs, but also the overall life span of your vehicles. Using driver behavior technology, you can improve your drivers when they are on the road by tracking hard braking, speeding and idling.

Think about it: no more calls from customers or members of the neighborhood expressing concerns with your vehicles! You’ll be able to keep your brand at a high standard, while being more efficient with your process. GPS/Telematics can help you see a greater return on investment (ROI) from your data.

AssetWorks Field Service Solutions (FSS) GPS/Telematics system allows you to use real time data to track your vehicles and assets in the field. Our driver behavior technology allows you analyze those undesirable driving habits and help you increase your ROI.

Schedule a demo today and see how AssetWorks FSS can help you improve your brand!

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