{"id":3025,"date":"2025-06-02T13:43:00","date_gmt":"2025-06-02T17:43:00","guid":{"rendered":"https:\/\/assetworks2stg.wpengine.com\/fleet\/?p=3025"},"modified":"2025-07-10T09:13:01","modified_gmt":"2025-07-10T13:13:01","slug":"read-the-full-white-paper-mastering-smart-goals-for-fleet-success","status":"publish","type":"post","link":"https:\/\/www.assetworks.com\/fleet\/ungated-white-paper\/read-the-full-white-paper-mastering-smart-goals-for-fleet-success\/","title":{"rendered":"Read the Full White Paper: Mastering SMART Goals for Fleet Success"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3025\" class=\"elementor elementor-3025\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d2789e e-flex e-con-boxed e-con e-parent\" data-id=\"1d2789e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65e36beb elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"65e36beb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;autoplay&quot;:&quot;no&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.assetworks.com\/fleet\/wp-content\/uploads\/sites\/7\/2025\/05\/Mastering-SMART-Goals-for-Fleet-Success_Page_1.png\" alt=\"Mastering SMART Goals for Fleet Success_Page_1\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.assetworks.com\/fleet\/wp-content\/uploads\/sites\/7\/2025\/05\/Mastering-SMART-Goals-for-Fleet-Success_Page_2.png\" alt=\"Mastering SMART Goals for Fleet Success_Page_2\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.assetworks.com\/fleet\/wp-content\/uploads\/sites\/7\/2025\/05\/Mastering-SMART-Goals-for-Fleet-Success_Page_3.png\" alt=\"Mastering SMART Goals for Fleet Success_Page_3\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.assetworks.com\/fleet\/wp-content\/uploads\/sites\/7\/2025\/05\/Mastering-SMART-Goals-for-Fleet-Success_Page_4.png\" alt=\"Mastering SMART Goals for Fleet Success_Page_4\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.assetworks.com\/fleet\/wp-content\/uploads\/sites\/7\/2025\/05\/Mastering-SMART-Goals-for-Fleet-Success_Page_5.png\" alt=\"Mastering SMART Goals for Fleet Success_Page_5\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.assetworks.com\/fleet\/wp-content\/uploads\/sites\/7\/2025\/05\/Mastering-SMART-Goals-for-Fleet-Success_Page_6.png\" alt=\"Mastering SMART Goals for Fleet Success_Page_6\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.assetworks.com\/fleet\/wp-content\/uploads\/sites\/7\/2025\/05\/Mastering-SMART-Goals-for-Fleet-Success_Page_7.png\" alt=\"Mastering SMART Goals for Fleet Success_Page_7\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6393ad4 e-flex e-con-boxed e-con e-parent\" data-id=\"6393ad4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-574e410 elementor-widget elementor-widget-button\" data-id=\"574e410\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.assetworks.com\/fleet\/wp-content\/uploads\/sites\/7\/2025\/05\/Mastering-SMART-Goals-for-Fleet-Success.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Whitepaper<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e090524 elementor-widget elementor-widget-heading\" data-id=\"e090524\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Explore a variety of AssetWorks solutions designed to help your fleet set and achieve SMART Goals by filling out the form below.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Download Whitepaper Explore a variety of AssetWorks solutions designed to help your fleet set and achieve SMART Goals by filling out the form below.<\/p>\n","protected":false},"author":7,"featured_media":3141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[42],"tags":[],"post_folder":[44],"class_list":["post-3025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ungated-white-paper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Read the Full White Paper: Mastering SMART Goals for Fleet Success - Fleet and Fuel Management<\/title>\n<meta name=\"description\" content=\"This whitepaper explains how fleet managers who adopt SMART Goals can better address core challenges while improving operational efficiency.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Read the Full White Paper: Mastering SMART Goals for Fleet Success - Fleet and Fuel Management\" \/>\n<meta property=\"og:description\" content=\"This whitepaper explains how fleet managers who adopt SMART Goals can better address core challenges while improving operational efficiency.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.assetworks.com\/fleet\/ungated-white-paper\/read-the-full-white-paper-mastering-smart-goals-for-fleet-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Fleet and Fuel Management\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-02T17:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-10T13:13:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.assetworks.com\/fleet\/wp-content\/uploads\/sites\/7\/2025\/07\/Mastering-SMART-Goals-for-Fleet-Success-Header-Image-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"4000\" \/>\n\t<meta property=\"og:image:height\" content=\"2250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"morgangraham\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"morgangraham\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.assetworks.com\\\/fleet\\\/ungated-white-paper\\\/read-the-full-white-paper-mastering-smart-goals-for-fleet-success\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.assetworks.com\\\/fleet\\\/ungated-white-paper\\\/read-the-full-white-paper-mastering-smart-goals-for-fleet-success\\\/\"},\"author\":{\"name\":\"morgangraham\",\"@id\":\"https:\\\/\\\/www.assetworks.com\\\/fleet\\\/#\\\/schema\\\/person\\\/35f9916e7646e7bebb4b27807bb9b30b\"},\"headline\":\"Read the Full White Paper: Mastering SMART Goals for Fleet Success\",\"datePublished\":\"2025-06-02T17:43:00+00:00\",\"dateModified\":\"2025-07-10T13:13:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.assetworks.com\\\/fleet\\\/ungated-white-paper\\\/read-the-full-white-paper-mastering-smart-goals-for-fleet-success\\\/\"},\"wordCount\":35,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.assetworks.com\\\/fleet\\\/#\\\/schema\\\/person\\\/75100f85eaf79ba22767fde039694a4d\"},\"image\":{\"@id\":\"https:\\\/\\\/www.assetworks.com\\\/fleet\\\/ungated-white-paper\\\/read-the-full-white-paper-mastering-smart-goals-for-fleet-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.assetworks.com\\\/fleet\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2025\\\/07\\\/Mastering-SMART-Goals-for-Fleet-Success-Header-Image-2.png\",\"articleSection\":[\"Ungated White Paper\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.assetworks.com\\\/fleet\\\/ungated-white-paper\\\/read-the-full-white-paper-mastering-smart-goals-for-fleet-success\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.assetworks.com\\\/fleet\\\/ungated-white-paper\\\/read-the-full-white-paper-mastering-smart-goals-for-fleet-success\\\/\",\"url\":\"https:\\\/\\\/www.assetworks.com\\\/fleet\\\/ungated-white-paper\\\/read-the-full-white-paper-mastering-smart-goals-for-fleet-success\\\/\",\"name\":\"Read the Full White Paper: Mastering SMART Goals for Fleet Success - Fleet and Fuel Management\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.assetworks.com\\\/fleet\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.assetworks.com\\\/fleet\\\/ungated-white-paper\\\/read-the-full-white-paper-mastering-smart-goals-for-fleet-success\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.assetworks.com\\\/fleet\\\/ungated-white-paper\\\/read-the-full-white-paper-mastering-smart-goals-for-fleet-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.assetworks.com\\\/fleet\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2025\\\/07\\\/Mastering-SMART-Goals-for-Fleet-Success-Header-Image-2.png\",\"datePublished\":\"2025-06-02T17:43:00+00:00\",\"dateModified\":\"2025-07-10T13:13:01+00:00\",\"description\":\"This whitepaper explains how fleet managers who adopt SMART Goals can better address core challenges while improving operational efficiency.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.assetworks.com\\\/fleet\\\/ungated-white-paper\\\/read-the-full-white-paper-mastering-smart-goals-for-fleet-success\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.assetworks.com\\\/fleet\\\/ungated-white-paper\\\/read-the-full-white-paper-mastering-smart-goals-for-fleet-success\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.assetworks.com\\\/fleet\\\/ungated-white-paper\\\/read-the-full-white-paper-mastering-smart-goals-for-fleet-success\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.assetworks.com\\\/fleet\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2025\\\/07\\\/Mastering-SMART-Goals-for-Fleet-Success-Header-Image-2.png\",\"contentUrl\":\"https:\\\/\\\/www.assetworks.com\\\/fleet\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2025\\\/07\\\/Mastering-SMART-Goals-for-Fleet-Success-Header-Image-2.png\",\"width\":4000,\"height\":2250},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.assetworks.com\\\/fleet\\\/ungated-white-paper\\\/read-the-full-white-paper-mastering-smart-goals-for-fleet-success\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Fleet\",\"item\":\"https:\\\/\\\/www.assetworks.com\\\/fleet\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ungated White Paper\",\"item\":\"https:\\\/\\\/www.assetworks.com\\\/fleet\\\/category\\\/ungated-white-paper\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Read the Full White Paper: Mastering SMART Goals for Fleet Success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.assetworks.com\\\/fleet\\\/#website\",\"url\":\"https:\\\/\\\/www.assetworks.com\\\/fleet\\\/\",\"name\":\"Fleet and Fuel Management\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.assetworks.com\\\/fleet\\\/#\\\/schema\\\/person\\\/75100f85eaf79ba22767fde039694a4d\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.assetworks.com\\\/fleet\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.assetworks.com\\\/fleet\\\/#\\\/schema\\\/person\\\/75100f85eaf79ba22767fde039694a4d\",\"name\":\"assetworks2dev\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.assetworks.com\\\/fleet\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2022\\\/11\\\/cropped-Logo_AssetWorks_withouttagline@2x-2.png\",\"url\":\"https:\\\/\\\/www.assetworks.com\\\/fleet\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2022\\\/11\\\/cropped-Logo_AssetWorks_withouttagline@2x-2.png\",\"contentUrl\":\"https:\\\/\\\/www.assetworks.com\\\/fleet\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2022\\\/11\\\/cropped-Logo_AssetWorks_withouttagline@2x-2.png\",\"width\":410,\"height\":52,\"caption\":\"assetworks2dev\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.assetworks.com\\\/fleet\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2022\\\/11\\\/cropped-Logo_AssetWorks_withouttagline@2x-2.png\"},\"sameAs\":[\"https:\\\/\\\/www.assetworks.com\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.assetworks.com\\\/fleet\\\/#\\\/schema\\\/person\\\/35f9916e7646e7bebb4b27807bb9b30b\",\"name\":\"morgangraham\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/01ebc27a5f6f47258762c6bbcda6a2f87bca46092ed55f4c5cb38b67be8ef229?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/01ebc27a5f6f47258762c6bbcda6a2f87bca46092ed55f4c5cb38b67be8ef229?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/01ebc27a5f6f47258762c6bbcda6a2f87bca46092ed55f4c5cb38b67be8ef229?s=96&d=mm&r=g\",\"caption\":\"morgangraham\"},\"url\":\"https:\\\/\\\/www.assetworks.com\\\/fleet\\\/author\\\/morgangraham\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Read the Full White Paper: Mastering SMART Goals for Fleet Success - Fleet and Fuel Management","description":"This whitepaper explains how fleet managers who adopt SMART Goals can better address core challenges while improving operational efficiency.","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Read the Full White Paper: Mastering SMART Goals for Fleet Success - Fleet and Fuel Management","og_description":"This whitepaper explains how fleet managers who adopt SMART Goals can better address core challenges while improving operational efficiency.","og_url":"https:\/\/www.assetworks.com\/fleet\/ungated-white-paper\/read-the-full-white-paper-mastering-smart-goals-for-fleet-success\/","og_site_name":"Fleet and Fuel Management","article_published_time":"2025-06-02T17:43:00+00:00","article_modified_time":"2025-07-10T13:13:01+00:00","og_image":[{"width":4000,"height":2250,"url":"https:\/\/www.assetworks.com\/fleet\/wp-content\/uploads\/sites\/7\/2025\/07\/Mastering-SMART-Goals-for-Fleet-Success-Header-Image-2.png","type":"image\/png"}],"author":"morgangraham","twitter_card":"summary_large_image","twitter_misc":{"Written by":"morgangraham","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.assetworks.com\/fleet\/ungated-white-paper\/read-the-full-white-paper-mastering-smart-goals-for-fleet-success\/#article","isPartOf":{"@id":"https:\/\/www.assetworks.com\/fleet\/ungated-white-paper\/read-the-full-white-paper-mastering-smart-goals-for-fleet-success\/"},"author":{"name":"morgangraham","@id":"https:\/\/www.assetworks.com\/fleet\/#\/schema\/person\/35f9916e7646e7bebb4b27807bb9b30b"},"headline":"Read the Full White Paper: Mastering SMART Goals for Fleet Success","datePublished":"2025-06-02T17:43:00+00:00","dateModified":"2025-07-10T13:13:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.assetworks.com\/fleet\/ungated-white-paper\/read-the-full-white-paper-mastering-smart-goals-for-fleet-success\/"},"wordCount":35,"commentCount":0,"publisher":{"@id":"https:\/\/www.assetworks.com\/fleet\/#\/schema\/person\/75100f85eaf79ba22767fde039694a4d"},"image":{"@id":"https:\/\/www.assetworks.com\/fleet\/ungated-white-paper\/read-the-full-white-paper-mastering-smart-goals-for-fleet-success\/#primaryimage"},"thumbnailUrl":"https:\/\/www.assetworks.com\/fleet\/wp-content\/uploads\/sites\/7\/2025\/07\/Mastering-SMART-Goals-for-Fleet-Success-Header-Image-2.png","articleSection":["Ungated White Paper"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.assetworks.com\/fleet\/ungated-white-paper\/read-the-full-white-paper-mastering-smart-goals-for-fleet-success\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.assetworks.com\/fleet\/ungated-white-paper\/read-the-full-white-paper-mastering-smart-goals-for-fleet-success\/","url":"https:\/\/www.assetworks.com\/fleet\/ungated-white-paper\/read-the-full-white-paper-mastering-smart-goals-for-fleet-success\/","name":"Read the Full White Paper: Mastering SMART Goals for Fleet Success - Fleet and Fuel Management","isPartOf":{"@id":"https:\/\/www.assetworks.com\/fleet\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.assetworks.com\/fleet\/ungated-white-paper\/read-the-full-white-paper-mastering-smart-goals-for-fleet-success\/#primaryimage"},"image":{"@id":"https:\/\/www.assetworks.com\/fleet\/ungated-white-paper\/read-the-full-white-paper-mastering-smart-goals-for-fleet-success\/#primaryimage"},"thumbnailUrl":"https:\/\/www.assetworks.com\/fleet\/wp-content\/uploads\/sites\/7\/2025\/07\/Mastering-SMART-Goals-for-Fleet-Success-Header-Image-2.png","datePublished":"2025-06-02T17:43:00+00:00","dateModified":"2025-07-10T13:13:01+00:00","description":"This whitepaper explains how fleet managers who adopt SMART Goals can better address core challenges while improving operational efficiency.","breadcrumb":{"@id":"https:\/\/www.assetworks.com\/fleet\/ungated-white-paper\/read-the-full-white-paper-mastering-smart-goals-for-fleet-success\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.assetworks.com\/fleet\/ungated-white-paper\/read-the-full-white-paper-mastering-smart-goals-for-fleet-success\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.assetworks.com\/fleet\/ungated-white-paper\/read-the-full-white-paper-mastering-smart-goals-for-fleet-success\/#primaryimage","url":"https:\/\/www.assetworks.com\/fleet\/wp-content\/uploads\/sites\/7\/2025\/07\/Mastering-SMART-Goals-for-Fleet-Success-Header-Image-2.png","contentUrl":"https:\/\/www.assetworks.com\/fleet\/wp-content\/uploads\/sites\/7\/2025\/07\/Mastering-SMART-Goals-for-Fleet-Success-Header-Image-2.png","width":4000,"height":2250},{"@type":"BreadcrumbList","@id":"https:\/\/www.assetworks.com\/fleet\/ungated-white-paper\/read-the-full-white-paper-mastering-smart-goals-for-fleet-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Fleet","item":"https:\/\/www.assetworks.com\/fleet\/"},{"@type":"ListItem","position":2,"name":"Ungated White Paper","item":"https:\/\/www.assetworks.com\/fleet\/category\/ungated-white-paper\/"},{"@type":"ListItem","position":3,"name":"Read the Full White Paper: Mastering SMART Goals for Fleet Success"}]},{"@type":"WebSite","@id":"https:\/\/www.assetworks.com\/fleet\/#website","url":"https:\/\/www.assetworks.com\/fleet\/","name":"Fleet and Fuel Management","description":"","publisher":{"@id":"https:\/\/www.assetworks.com\/fleet\/#\/schema\/person\/75100f85eaf79ba22767fde039694a4d"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.assetworks.com\/fleet\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.assetworks.com\/fleet\/#\/schema\/person\/75100f85eaf79ba22767fde039694a4d","name":"assetworks2dev","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.assetworks.com\/fleet\/wp-content\/uploads\/sites\/7\/2022\/11\/cropped-Logo_AssetWorks_withouttagline@2x-2.png","url":"https:\/\/www.assetworks.com\/fleet\/wp-content\/uploads\/sites\/7\/2022\/11\/cropped-Logo_AssetWorks_withouttagline@2x-2.png","contentUrl":"https:\/\/www.assetworks.com\/fleet\/wp-content\/uploads\/sites\/7\/2022\/11\/cropped-Logo_AssetWorks_withouttagline@2x-2.png","width":410,"height":52,"caption":"assetworks2dev"},"logo":{"@id":"https:\/\/www.assetworks.com\/fleet\/wp-content\/uploads\/sites\/7\/2022\/11\/cropped-Logo_AssetWorks_withouttagline@2x-2.png"},"sameAs":["https:\/\/www.assetworks.com"]},{"@type":"Person","@id":"https:\/\/www.assetworks.com\/fleet\/#\/schema\/person\/35f9916e7646e7bebb4b27807bb9b30b","name":"morgangraham","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/01ebc27a5f6f47258762c6bbcda6a2f87bca46092ed55f4c5cb38b67be8ef229?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/01ebc27a5f6f47258762c6bbcda6a2f87bca46092ed55f4c5cb38b67be8ef229?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/01ebc27a5f6f47258762c6bbcda6a2f87bca46092ed55f4c5cb38b67be8ef229?s=96&d=mm&r=g","caption":"morgangraham"},"url":"https:\/\/www.assetworks.com\/fleet\/author\/morgangraham\/"}]}},"_links":{"self":[{"href":"https:\/\/www.assetworks.com\/fleet\/wp-json\/wp\/v2\/posts\/3025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.assetworks.com\/fleet\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.assetworks.com\/fleet\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.assetworks.com\/fleet\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.assetworks.com\/fleet\/wp-json\/wp\/v2\/comments?post=3025"}],"version-history":[{"count":0,"href":"https:\/\/www.assetworks.com\/fleet\/wp-json\/wp\/v2\/posts\/3025\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.assetworks.com\/fleet\/wp-json\/wp\/v2\/media\/3141"}],"wp:attachment":[{"href":"https:\/\/www.assetworks.com\/fleet\/wp-json\/wp\/v2\/media?parent=3025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.assetworks.com\/fleet\/wp-json\/wp\/v2\/categories?post=3025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.assetworks.com\/fleet\/wp-json\/wp\/v2\/tags?post=3025"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.assetworks.com\/fleet\/wp-json\/wp\/v2\/post_folder?post=3025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}